A real place, not a slogan
For a public body, credibility starts with concreteness: a visitable place that stays, grows, and becomes recognizable over time.
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The Garden of Peace works when it becomes part of daily territorial life: it is not a campaign, but a permanent sign in the landscape. This is what makes urban and metropolitan contexts credible as well: the visit does not “depend” on an event.
- Usable public space: walkable, readable, photographable.
- Continuity: the message matures through seasons and care.
- Civic value: a visible gesture, not an abstract declaration.