China

Olive cultivation in China is relatively recent, having begun primarily in the 20th century. China has adopted olive farming as part of its agricultural modernization and poverty reduction programs. The southwestern regions, such as Yunnan, have proven particularly suitable for olive cultivation. With investments in research and development, China is quickly becoming a significant producer, focusing on varieties that best adapt to its climate.

Source IOC

Source IOC

STATISTICS

  1. Production:

– Average of the last 10 years: 5,500 tons of olive oil.

  1. Importation:

– Average of the last 10 years: 40,800 tons of olive oil.

  1. Consumption:

– Average of the last 10 years: 46,300 tons of olive oil.

  1. Consumption Potential in China:

– In 2020, China consumed 40.71 million tons of edible oil.

– Per capita consumption was 29.1 kg.

– Per capita consumption of olive oil was 0.042 kg.

  1. Development of the Olive Industry in China:

– Until 2020, the national olive planting area covered approximately 103,300 hectares.

6 . Infrastructure and Olive Oil Production in China:

– 51 olive oil processing lines.

– Current yield is approximately 7,000-8,000 tons.

CONCLUSIONS

In the last decade, China has experienced a steady increase in olive oil imports, averaging 40,800 tons. This momentum is also reflected in domestic consumption, which has reached 46,300 tons during the same period. From a market scale perspective, the opportunity appears immense.

In 2020, China consumed a total of 40.71 million tons of edible oil, with an average per capita consumption of 29.1 kg. However, the olive oil component barely accounted for 0.042 kg per capita, a considerably low figure. There is significant potential if more individuals recognize the advantages of this product, and awareness of olive oil is actively promoted in China. Projecting an increase, it is expected that per capita consumption will reach 0.1 kg, resulting in a global consumption of 145,000 tons.

The olive industry in China is in full development, especially in regions with geographical conditions similar to the Mediterranean climate. Up to 2020, the national olive planting area covered approximately 103,300 hectares, distributed across various provinces such as Gansu, Sichuan, Yunnan, Chongqing, Hubei, and Zhejiang. Currently, China has 51 olive oil processing lines, generating a yield ranging between 7,000 and 8,000 tons.

To enhance the experience and loyalty of consumers, some producers and importers have adopted interactive strategies in both online and offline stores. Additionally, collaboration with Western restaurants, especially Italian ones, has become a valuable option for showcasing, tasting, and marketing olive oils, significantly contributing to the promotion of this product.

Chinese consumers mostly purchase fresh food and olive oil from supermarkets, provided they have purchasing power. To capture this market, some importers and producers have focused their efforts on selling and promoting their olive oils in these establishments.

 

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Statistics